Start With Why: How Great Leaders Inspire Everyone to Take Action

Credit of featured image: Penguin Books USA

Start With Why by Simon Sinek is one of the most influential pieces of work I’ve ever come across in my life. I’d highly recommend it for anybody, but for people out there that are looking to either be inspired or to inspire others, this is an absolute must. The primary focus of the book revolves around leadership. While it certainly delivers on that front, I’ve also found it to be even more effective in other ways. Ken Robinson‘s concept of the element was the first to make me wonder about my true passions in life and consequently, what kind of career would offer me the most satisfaction and fulfilment. Many people preach the message that we have seek a life that makes us happy, that keeps us motivated and inspired, but with this book Simon Sinek was the has provided the blueprints of how to actively apply these ideas in everyday life.

Sinek’s concept of “The Golden Circle” illustrates the thinking process which Apple, Martin Luther King and the Wright brothers all had in common that enabled them to become such inspirational leaders in their respective fields. I personally believe that once you understand Sinek’s Golden Circle and can also identify your “WHY”, you now posses a map that can lead you directly to a life and career of infinite career satisfaction and fulfilment.

Simon Sinek’s “Golden Circle”

This year I will be producing a research project in the form of a radio documentary about how each of us as individuals discover our passions in life. Start With Why will certainly be playing a large role in this research.


Sineks’ “Start with Why” Ted Talk remains one of the most successful of all time.

Published by Rory Corbett

My take on the world and everything in it

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